A Smooth Design Process For Your Flyers
March 19th, 2008 Subscribe To Our Feed
by Janice Jenkins
The design process is very important as it is the time that you put into words and visual representation all that you want your flyer printing project to be in the end. It is during the flyer printing design process that you finalize and polish all the elements you want included in your print flyers. It is during the design process that you get to be as creative as you want.
But there are problems during this time that you need to be wary of so that you’ll be able to get the flyer printing results you desire. In order for your flyer printing design process to go smoothly, here are the five steps to follow:
1st Step: Organize, plan and budget
The first thing you need to do is set up a budget for your flyer printing project. It should include the writing, designing, editing, proofreading, pictures, photography or stock images, selecting the paper stock, flyer printing, folding, binding, labeling, and even the distribution process.
And then set your flyer printing deadline. All that goes into the production of the print flyers should determine your deadline. And each of the sections in your production process should have their own deadlines as well. In order to set your individual deadlines, begin with the day you want your target clients to get a hold of your flyer printing pieces. Then work your way back to the design stage. But don’t forget to leave extra time for corrections and editing and other such stuff so you will have plenty of time for surprises.
2nd Step – Design Brief
Provide yourself a design brief that clearly identifies your ideas, objectives and budget. This would be easier if you know who your target readers are and your main purpose in doing your flyer printing project. It would also make it easy to customize your flyer printing project (the design, fonts, graphics, and color) according to the target market you have. Moreover, a design brief would also help you stay within your budget and deadline.
Hire a professional or consult with a designer or your flyer printer to help you conceptualize your flyer printing project. It would do you more good than harm to get other people who know the industry and are willing to help you out with your flyer printing project.
3rd Step: The Layout
When you’ve chosen where you want your flyer printing project to go, use a professional software program to help you put into document your concepts and ideas. Compile all your text and your graphic images and develop that flyer printing project you’ve planned for.
4th Step: Proofread, edit, check
Check everything that you have put down in your flyer printing design. Proofread every word, phrase and sentence you’ve written. Hire an editor or a proofreader if you must. Go over your contact information and make sure that all the numbers are in the right order. And make sure that your flyer printing design is well coordinated with your flyer printing copy. Correct and identify the captions that appear in each of the illustrations. The bottom line is to review and edit everything so that you won’t have to do it again when you put your flyer printing project to press.
Final Step: Transfer your flyer printing project in ready-to-print disk and give it to your flyer printer for reproduction. Always remember to get a preview of your finished flyer printing piece to finally check your flyer printing project.
Article source: ArticlePros.com
|
About the author For comments and inquiries about the article visit: |
Technorati Tags: flyer design, flyers
Related Tags: fliers, color, copies, flyer design, fonts, Microsoft Word, offset printing, print advertising, printing
Print Advertising… The Forgotten Direct Sales Income Generator
August 16th, 2007 Subscribe To Our Feed
Over the years, the Internet has become the primary means of trying to sell products, services, or information for many marketers and businesses. However, as popular as the Internet is, it still may not be the most profitable way to advertise or sell.
In our modern day of high-speed technology, many seem to forget that the tried and true method of direct sales marketing through print advertising can still prove to be the most profitable way to go.
Why is this you say? It’s because basic human nature has not changed, nor have human buying triggers. Having something tangible in hand that can be touched is still trusted more than words or images thrown up on a computer screen. In spite of the Internet’s capability of reaching out to multi-millions of email addresses or viewers in a matter of minutes… a printed circular or flyer in hand still holds more credibility.
Think about it. When you get a printed circular or flyer that you can hold in your hand… you tend to look at it as something real that is produced by a real person whom you can identify with. You don’t generally look at it as some unknown face or entity hiding behind a computer screen trying to scam you.
It seems illogical that so many marketers and businesses are unaware of, or have forgotten this old proven method of advertising and selling. Printed forms of advertising and direct sale pieces have stood the test of time, and have proven itself over and over again against everything that has come and gone.
Here’s something else to think about. Most people go online looking for information, not sales offers. So the chance of them running across your online offer is slim to none. However, when a printed direct sales offer is physically placed in the hands of people, they will put forth the effort to seek out the source of the offer. It doesn’t matter if it’s right up the street from them or online… the printed direct sales piece established a certain form of credibility.
With direct sales, you don’t have to worry about getting traffic to a web site, search engine optimization, black hat, white hat, or any of the other online techniques you see touted. People coming online to your web site after reading your printed direct sales piece are generally looking to buy the product or service offered.
The World Wide Web, or Internet should wisely be used in combination with direct sales as an extension of your advertising and sales efforts… not as your primary medium. More people who are ready to buy will find you through direct sales than they would just surfing the internet to see what’s available amid the billions of web pages.
A printed advertising or direct sales piece is really much easier to produce than a web site… wouldn’t you agree? All it has to do is make people aware of what is available, the cost, and where to get it. If the offer is located in a physical building, then give the address and times of operation. If it is located online, the give the web site addresses. It’s just that simple.
Most internet exclusive advertisers will likely see their sales efforts pay off in a much greater way by combining print advertising and direct sales with their online methods. Once a printed direct sales piece establishes credibility, a web site would only need to highlight benefits and give access to the offer.
Now that you realize the benefits and advantages… do yourself and your business a favor, and make print advertising direct sales an important part of your financial well being.
Technorati Tags: copies, fliers, flyers, print advertising
Related Tags: fliers, color, copies, flyer design, fonts, Microsoft Word, offset printing, print advertising, printing
Easy Flyer Tips For Marketing
August 13th, 2007 Subscribe To Our Feed
Flyers are a good standby tool for marketing both online and off. And there’s no need to be a genius to create a great one, either. Here are some basic guidelines to design your own flyers.
1. MICROSOFT WORD – Begin with a basic software program like Microsoft Word or Publisher. Open up the program, then look under “File” then “New” to see if there are already existing flyer wizards for documents or templates. If so, start there and adjust one to suit your needs.
2. COLOR – First take a look at your project budget. Is there room for full-color printing of hard copies to distribute? If not, don’t worry. Regular black ink on colored paper produces nice looking, professional flyers. Coordinate the paper color with a theme for the month, like green paper for St. Patrick’s Day or red or blue for the 4th of July.
3. TEXT / FONT – Don’t have too many different fonts, text sizes and styles in one document. Just choose a couple of complimentary fonts and sizes. For ideas on which to use, start a collection of flyers that are stuck on your door, around your mailbox and placed on your car’s windshield. Search your favorite industry web sites for ideas, too, by looking at their online documents for downloading. Print them out and check to see what you link and don’t like about them.
4. PULL TABS – Add pull tabs to the bottom, so that if the flyer is placed on a bulletin board, passersby can pull off a tab and take the info home with them. Check the Help menu for directions. Basically you add a wide text box along the bottom portion of the flyer. Then you insert one row of columns. Click on the first column and write what you want to say – not much fits here so take care! Maybe use your URL or website address and phone number. The text will run horizontally like normal, reading from left to right. So what you do is highlight it and click on “Format” from the top menu, then “Text Direction” do make it run vertical and fit in your tabs. Do the same for each tab.
When you’re finished, make print flyers for local distribution. And turn the document into an Adobe .pdf file to distribute online. Upload it and include links to it in your emails and forum posts. Attach the pdf to emails when you know recipients accept attachments and can take a look, too. Reach out online and off with great looking flyers and grow your business one step further!
Technorati Tags: color, fliers, flyers, fonts, Microsoft Word, offset printing, printing
Related Tags: fliers, color, copies, flyer design, fonts, Microsoft Word, offset printing, print advertising, printing
